Throughout Pride Month, we’re spotlighting and celebrating LGBTQIA+ creators who champion queer visibility through their creative works—including multi-hypenate creative Jorge “Gitoo” Wright.
An NYC-native, Gitoo uses his talents in casting, producing, and art directing to help major brands drive culture. He is an active casting director, creative producer, host, and professional personality who has worked on projects for Mercedes-Benz, Soundcloud, British GQ, Marc Jacobs, Nike, Beats by Dre, Calvin Klein, Telfar, and more. He is also a member of ONLUNCHBREAK, a thriving creative agency that has piqued the interests of A-listers like Beyoncé and Pharrell, aiming to shape the way brands communicate with the world.
Aside from casting and producing, Wright’s talents range from modeling to styling to getting the crowd moving; he has been a muse for portraits by acclaimed painter Kehinde Wiley and is the host of the worldwide day party phenomenon, Everyday People. His community keeps him grounded, and gives him a grace when he isn’t at his peak—the kind of unwavering support that lets him be the creative powerhouse he is, with the portfolio to prove it.
What is the first creative project you remember?
In high school, I created and produced my school’s first ever talent show. I didn’t even realize I was producing, I just wanted to show off with my friends while my high school paid for it. They still do it to this day! Makes me proud.
Describe your aesthetic in three words.
Active and attractive.
What was the most fulfilling collaboration you’ve worked on?
I street-cast a commercial for NBA x Beats by Dre in Compton, California. I must have cast over 25 youth basketball players. They were so excited to be part of an NBA commercial. All the kids had pumped looks on their faces. The letters of appreciation I received from their parents were actually so heartwarming that I was like, “wow, I love this!”
What’s one creative project that taught you something fundamental about yourself?
Working with my roommate and good friend Thuan Tran at On Lunch Break (OLB) really taught me my self worth. Being able to work on your own time and have your opinions heard is so valuable and necessary.
Do you think creativity is something you’re born with, or something you’re taught?
I feel like creativity is something that’s nurtured. I’d like to believe everybody has a bit of creativity in them. I’m not sure it can be taught though.
What’s the last dream you had?
I had a dream that I was locked up abroad, in London to be exact. Don’t ask!
One hundred years from now, what do you hope people write about your work?
Listen, if they’re writing about me in 100 years, they’re gonna say he got the job done and he did it with style!
Follow @gitoo on Creatively
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