Acutely aware of the transformative power of music, Bec Adams began her career as a music licensing lawyer by day and a DJ by night. Merging her practical skills with her creative passion, Adams founded Les Filles, a female-centric creative agency that helps people and brands enrich their lives with musical experiences.
Les Filles provides services ranging from musical supervision and talent sourcing to sonic branding and even crafting original musical compositions to create a unique sonique identity to pair with a brand’s aesthetic. Her illustrious career has led her to work with the likes of Chanel, Fendi, the CFDA, Vogue, Hermes, and the Guggenheim Museum, to name a few. Creating unique jingles for brands, hand-picking playlists for in-store experiences, curating the music for runway shows—Adams has the perfect soundtrack for whatever your vision may be.
What is the first creative project you remember?
When I was a child, my mother was a pianist and I would sit and watch her play, then I would crawl onto the piano stool and try to recreate my own version of the songs, albeit 1000 times more basic than what she would ever play.
Describe your aesthetic in three words.
Romantic, dreamy, and practical.
What was the most fulfilling collaboration you’ve worked on?
Jonathan Cohen NYFW 2019. I worked with designer Jonathan Cohen and the production team at IMG Focus to bring his runway show to life with music, which was inspired by his Cuban roots and the movie “Roma.” It was incredibly fun to bring together a mixture of modern and classical Cuban music to feel a sense of vibrancy in the room. Being there to play the music is one of my favorite parts of my job. There is nothing in the world like the feeling of being behind the scenes at a fashion show for ten minutes.
What’s one creative project that taught you something fundamental about yourself?
There have been many projects at Les Filles that taught me the importance of delegating. I think that the best creatives in the world deeply understand that their strength does not lie in doing all the work themselves, rather finding the best person to execute different parts of the job, and then managing it at the end of the day to ensure the overall vision is completed.
Do you think creativity is something you’re born with, or something you’re taught?
I think that creativity has been both a learnt process and something I was born with. I have always seen the world through a different lens visually, but I’ve learned how to run a business via creative sensibilities, which is something I was taught.
What’s the last dream you had?
That Les Filles would be a full-fledged music agency representing the top class women in the industry!
One hundred years from now, what do you hope people write about your work?
She paved a pathway for women to be seen as equals to men in the music industry!
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