Gregg Renfrew

Gregg Renfrew is the founder and CEO of Beautycounter, a leading clean beauty and skincare company which she started in 2011. With a mission to get safer products into the hands of everyone, Beautycounter’s Never List bans over 1,800 questionable ingredients from their product formulations, and they advocate tirelessly for safer industry regulations. Why? Because they believe beauty should be good for you.

 Before launching Beautycounter, Renfrew established herself as a retail leader: she sold her successful bridal registry company, The Wedding List, to Martha Stewart Living Omnimedia in 2001. Since Beautycounter’s inception, Renfrew has spoken at Vanity Fair’s Founders Fair, Fortune’s Most Powerful Women, the NextGen Summit, and more. And Beautycounter has earned serious industry accolades—named one of Fast Company‘s Most Innovative Companies, WWD‘s Best-Performing Beauty Company in 2019, and CEW’s 2019 Indie Brand of the Year. You can check out Beautycounter’s latest projects and be the first to know about job opportunities on Creatively here.

What is the first creative project you remember?

At the beginning of my career, I started my own bridesmaid dress company, so I had to learn how to design and manufacture dresses—something I had never done before. 

Describe your aesthetic in three words.

Classic. Timeless…with a twist 😉

What was the most fulfilling collaboration you’ve worked on?

Working with the state of California to pass cosmetic reform.

What’s one creative project that taught you something fundamental about yourself?

Working with Susie Hilfiger at Best & Co., I learned how to work with creatives in a way that was constructive and not critical. Since then, I have been much more successful utilizing creative to drive business outcomes. 

Do you think creativity is something you’re born with, or something you’re taught?

Both. 

What’s the last dream you had?

That I was floating in the Mediterranean without a mask on. 

One hundred years from now, what do you hope people write about your work?

That my work made a difference in the lives of many people, and that it impacted the beauty industry for generations to come.

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