The godmother of streetwear explores how she built her groundbreaking label, Walker Wear, as well as how to take strategic risks in building your own brand.
April Walker is the fashion game-changer and culture creator whose brand, Walker Wear, helped create the multi-billion dollar industry of urban menswear—or what’s known as streetwear today. As the first woman to rise in this realm, she’s also one of the first to dominate it, securing celebrity endorsements from the likes of legends like Tupac, Method Man, Notorious B.I.G., Aaliyah, and even Beavis and Butt-Head. In this class, the godmother of streetwear explores how she built her groundbreaking label, as well as how to take strategic risks in building your own brand—from sustainability and authenticity to agile entrepreneurship.
“You’ve got to be in it, you can’t just sit on the sidelines. It’s hard to grow your confidence from the sidelines.”
April Walker